ToshikaBonde
I build growth systems at the intersection of marketing, AI, business strategy, and consumer psychology — combining paid media, content architecture, and AI workflows into structured execution that creates measurable commercial outcomes, not just impressions.
Founder of Aurexia Digital Studio · BBA Finance · Digital Marketing & AI (IIDE Mumbai) · Sports Management (ISST Pune)
"Most brands do not have a marketing problem. They have a systems problem."
Strategy without execution architecture is a document. Content without distribution logic is noise. Advertising without funnel integrity is burn rate. I build the connective tissue.
Building a boutique growth architecture practice through marketing systems, AI workflows, and structured commercial execution.
My background integrates finance, sports management, digital marketing, and AI systems. I apply structured business thinking to growth challenges — improving visibility, audience engagement, and lead generation through systems rather than isolated tactics.
I founded Aurexia Digital Studio, a growth practice combining content systems, paid media, AI workflows, and strategic execution. Every engagement runs through the APEX Framework — Audit, Positioning, Execution, Expansion — structured around commercial outcomes.
I built STRIQ AI — a deployed AI marketing assistant on Google Gemini Gems — and manage Meta advertising campaigns with verified outcomes. My sports management background adds expertise in fan engagement economics, sponsorship valuation, and commercial architecture that most marketing practitioners lack.
Combined performance across client projects, personal brand initiatives, marketing experiments, content systems, and audience development efforts. All figures sourced from Meta Ads Manager and Instagram Insights — verified June 2026.
Selected Performance Snapshots
Verified outcomes from client projects, content systems, and marketing initiatives.
Campaign architecture, audience targeting, creative strategy, and performance optimisation designed to generate qualified leads and conversations — not impressions.
End-to-end marketing system design through the APEX Framework — Audit, Positioning, Execution, Expansion. For businesses that need a complete marketing infrastructure, not a one-off campaign.
Content strategy and production systems designed for cold-audience discovery — not just engagement with existing followers. AI-assisted workflows using Google Flow, Veo, and CapCut.
A diagnostic review of existing marketing infrastructure — identifying positioning gaps, funnel leaks, content failures, and advertising inefficiencies. Delivered as a written report with prioritised actions.
Custom AI-assisted marketing systems built on Google Gemini Gems and the RTCCF prompt framework. Strategic thinking embedded into tools — consistent execution without a senior strategist at every step.
Category design, messaging hierarchy, and brand narrative for businesses competing on substance, not just aesthetics.
Brew Notes
Content Strategy · Performance Marketing · Audience DevelopmentCoffee content on Instagram is a commoditised aesthetic. Building a brand that consistently reaches new audiences requires a content system engineered for distribution, not just visual appeal.
Built Brew Notes with a single performance objective: every piece of content must reach people who have never encountered the brand. Format, hook structure, pacing, and visual identity were all built around non-follower discovery metrics, not engagement rate.
Developed brand identity and an AI-assisted production workflow using Google Flow, Veo, and CapCut. Content strategy built entirely around cold-audience reach and content psychology experimentation. Used content positioning, audience psychology, creative testing, and paid distribution to understand how niche lifestyle brands can build attention and reach efficiently.
Built Brew Notes as a content-led brand experiment focused on coffee culture, storytelling, and audience engagement. Through a combination of content strategy, creative testing, and performance marketing, the project generated 1.7L+ views in the last 30 days. Multiple content assets crossed 20K–137K views, validating content-market fit and audience resonance.
This approach works for: restaurants and cafés, fitness and wellness brands, premium local retail, and any service business that needs content reaching beyond its existing audience.
Figure Femi
Performance Marketing · Meta Advertising · Content SystemsFigure Femi needed a system to generate local awareness, audience growth, and lead conversations. The objective was not vanity metrics but measurable business outcomes through content and paid distribution.
Built a combined content and performance marketing system using Meta advertising, local audience targeting, reel-based creative assets, and conversion-focused campaign architecture. The goal was to increase visibility, drive engagement, and generate lead conversations from women interested in fitness memberships.
Developed content assets, managed audience targeting, launched Meta advertising campaigns, and continuously optimised creative performance. Combined organic content distribution with paid promotion to maximise reach, engagement, and lead generation.
68.4K+ views in last 30 days · 66.2K highest-performing reel · 64.5K reel views · 35.4K reel views · 1,312+ followers · 11,500+ campaign reach · 19,633+ impressions · ₹20–₹30 approximate cost per conversation · 30+ lead conversations generated
This approach works for: gyms, salons, clinics, education centres, event venues, and any local service business where one client acquisition justifies the campaign spend.
VS Gym
Marketing Audit · Growth AnalysisVS Gym required an external review of its digital presence, content strategy, customer acquisition approach, and brand positioning to identify opportunities for growth and stronger market differentiation.
Conducted a structured marketing audit covering brand positioning, social media presence, content quality, audience engagement, offer presentation, lead generation opportunities, competitive visibility, and customer journey review.
Developed a detailed audit framework and reviewed the business across multiple growth dimensions. Assessment areas included Instagram presence, content consistency, visual branding, call-to-action effectiveness, audience targeting, lead capture opportunities, competitive positioning, and conversion opportunities. Produced a 90-day launch execution plan with phased budget allocation.
- Physical location and facility
- Existing social media presence
- Local brand recognition potential
- No content system in place
- Weak CTA and lead capture
- Inconsistent brand identity
- Meta Ads for local lead generation
- Influencer-led launch buzz
- Content strategy for cold-audience reach
- Competing gyms with stronger digital presence
- Rising paid media costs without conversion system
- Audience fatigue from generic fitness content
Delivered a structured marketing audit identifying opportunities across positioning, content strategy, audience engagement, and lead generation. Provided actionable recommendations to strengthen brand visibility, improve audience communication, and support future customer acquisition.
This approach works for: gyms, fitness studios, wellness brands, and any local business that needs a clear diagnostic of where its marketing is underperforming before committing to execution spend.
STRIQ AI
AI Systems · Prompt Engineering · Marketing AutomationStrategic marketing thinking degrades at scale — it lives in people's heads and does not transfer reliably between campaigns or team members.
Built STRIQ AI to embed strategic marketing frameworks into a deployable AI system — consistent, structured campaign thinking accessible without requiring expertise at every touchpoint.
Designed the RTCCF prompt engineering framework. Built and loaded a Marketing Knowledge Base PDF. Deployed as a live Gem on Google Gemini. System generates business snapshots, audience personas, full funnel architectures (TOFU/MOFU/BOFU), and campaign hook angles from a single brief input.
Deployed and operational on Google Gemini Gems · RTCCF framework active · Knowledge Base loaded · Integrated into Aurexia Digital Studio's workflow
This approach works for: marketing agencies systematising strategy, founders building their first marketing operation, and teams needing consistent campaign output without a full in-house strategy function.
How a women's fitness gym in Nagpur generated direct client conversations through Meta advertising at under ₹30 per conversation.
The Brief
Figure Femi — The Ladies Gym — is a women-only fitness centre in Nagpur. The business had an existing Instagram presence but was not generating direct client enquiries. The goal: create a system that produces conversations with potential members at a cost that makes acquisition economics viable for a local gym.
The Diagnosis
The core problem was not content — it was conversion architecture. The business had organic reach but no paid infrastructure, no audience targeting, and no clear path from 'someone saw a post' to 'someone sent a message.' Building that path and optimising its cost was the actual job.
The Strategy
Objective: messaging conversations started — the highest-intent conversion action on Meta for a local service business. Format: Reels, for lowest cost-per-reach. Targeting: women in Nagpur aged 18–45, fitness and wellness interests. Creative brief: show the facility, communicate safety and community, give a specific reason to message today.
The Execution
Built campaign architecture across multiple ad sets. Managed daily budgets and monitored cost per conversation as the primary KPI. Iterated on creative and targeting based on early performance signals. Ran campaigns across different objectives — testing messaging conversation optimisation against engagement-led approaches.
The Result
At under ₹30 per conversation, a single client conversion from these campaigns covers the entire campaign cost multiple times. The acquisition economics work. That is the test that matters.
What This Means For Your Business
If you run a local service business — a gym, clinic, salon, education centre, or any business where one client is worth thousands of rupees — this system is transferable. The same architecture, the same targeting logic, the same conversion objective. Different creative. Same outcome.
Gyms · Clinics · Salons · Education Centres · Event Venues
Any local service business where one client acquisition justifies the campaign spend.
If you want to understand what this would look like for your business, that conversation starts here.
Start a ProjectMost businesses don't have a marketing problem. They have a systems problem.
Before growth comes clarity. A deep diagnostic review of existing marketing infrastructure — identifying what is working, what is failing, and where the highest-leverage opportunities exist.
Outcome — A precise diagnostic with a ranked action list ordered by commercial impact.
Most businesses look and sound identical. Positioning creates distinction. This stage defines how a brand is perceived, what it stands for, and how it communicates across every touchpoint.
Outcome — A brand that is clear, distinct, and difficult to copy.
Strategy has no commercial value without implementation. This stage converts positioning into live marketing systems — content, advertising, lead generation, and the infrastructure connecting them into a growth engine.
Outcome — Consistent execution driving visibility, enquiries, and measurable commercial activity.
Once systems produce results, growth becomes predictable. This stage optimises what works, removes what does not, and builds infrastructure to scale without proportionally scaling effort.
Outcome — Sustainable, compounding growth built on proven systems.
"Most agencies sell services. Aurexia Digital Studio builds systems. Most businesses chase tactics. Aurexia builds infrastructure."
- 170K+ views in last 30 days
- 137K+ highest-performing reel
- 38.4K+ second highest-performing reel
- 31.3K+ reel views
- 24.9K+ reel views
- 20K+ reel views
- Multiple viral content assets
- Performance achieved through content systems, creative testing, and paid distribution
- 68.4K+ views in last 30 days
- 11,500+ campaign reach
- 19,633+ impressions
- ₹20–₹30 approximate cost per conversation
- 30+ lead conversations generated
- 1,300+ followers
- Multiple reels crossing 35K–66K views
- Live on Google Gemini Gems
- Proprietary marketing knowledge base
- Campaign architecture generation
- Audience persona generation
- Funnel planning framework
- Marketing workflow automation
The campaigns helped us generate inquiries while maintaining a cost structure that worked for our business. Communication was consistent, execution was professional, and the overall process was well managed.
The content system helped establish a consistent brand identity and improved reach beyond existing followers. The process brought more structure to content creation and audience growth.
The audit provided clear insights into positioning, content gaps, and areas for improvement. The recommendations were practical and easy to understand.
The strategic recommendations helped create more clarity around brand communication, audience targeting, and content direction.
Business fundamentals, financial analysis, commercial decision-making, and strategic thinking — the analytical foundation behind how I evaluate marketing investments, campaign ROI, and growth architecture decisions.
Sports business · Sponsorship strategy · Fan engagement · Sports marketing · Brand development
Performance marketing · Marketing analytics · AI workflows · Consumer acquisition · Marketing systems
Designed, built, and deployed a live AI marketing assistant using the RTCCF prompt framework and a structured Marketing Knowledge Base.
Ready to build a marketing system that generates real enquiries?
Aurexia Digital Studio works with service businesses, local brands, and growth-stage founders on Meta advertising, content systems, growth audits, and full APEX-framework engagements.
30-minute conversation about your business, goals, and current marketing situation.
Brief diagnostic of existing marketing, followed by a clear proposal with scope and investment.
Structured work beginning with the APEX Audit stage through to active campaign management.